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What really motivates us? Why do we make impulsive purchases? And what powers our deepest desires? In this episode, Ash Kamat is joined by Patricia Howell (Lite-Waves Therapeutic Education) and educational coach Julien Brunoir to explore the fascinating science behind human action. They ponder everything from the three parts of the brain (the reptilian, limbic, and neocortex) to the power of storytelling and cognitive biases. Learn how your gut instinct, your emotions, and your conscious mind are all at play – and how you can use this knowledge to improve your communication, boost your confidence, and understand your own inner operating system.